Cellcard - Facebook unlimited - Phibious
57649
single,single-post,postid-57649,single-format-standard,qode-core-1.0,ajax_fade,page_not_loaded,,pitch-ver-1.5, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-4.12,vc_responsive

Cellcard – Facebook unlimited

Cellcard gets a whole lot of “likes” for their unlimited Facebook plan, a first for the telco.

Challenge

Facebook is Cambodia’s most popular social media platform, and is primarily accessed via smartphones. Because Facebook Unlimited was Cellcard’s first FB-only plan, it would need to stand out from competitors with similar offerings to make an impact.

Strategy

Everyone in Cambodia is hungry for Facebook, but there are always budget issues. So let’s show all Cambodians how much they can do on Facebook with only 5 cents a day!

Sabay-V1

Execution

The TVC focused on a beautiful, cheerful girl, who chats, shares, likes, uploads and comments on Facebook the whole day through and is one satisfied customer at the end of the day, thanks to the nominal sum she forks out daily.

Results

A steady growth of Cellcard’s youth subscriber base between 16-21 years old (based on internal tracking of subscriptions, revenue and campaign period) during the implementation of the campaign.

Explore more from Cambodia

  • Cellcard

    09 Jun Cellcard – 4G Launch

    Cellcard’s launch of their 4G mobile internet put them in the spotlight despite the company being the third Cambodian telco to launch such a service....

  • Samurai

    09 Jun Samurai – Taste of Confidence

    Energy drink Samurai turns on the confidence and gets the girl (and the results)....

  • Cellcard-Facebook

    01 Jun Cellcard – Facebook unlimited

    Cellcard gets a whole lot of “likes” for their unlimited Facebook plan, a first for the telco....