Cellcard – Toycar
Cellcard’s, and the nation’s, first 7-minute film spot became a hit after appearing on television, YouTube and Facebook.
As competitors continue to offer lower rates to attract consumers, Cellcard needed to strengthen the perception that its rates may not be as low, but the quality of its offers (e.g. calls) remains unbeatable in the market.
Our strategy was to shift the focus from product selling to ultimately connecting consumers with the attributes of the brand – quality calls, strong network connectivity and human connections – rather than just the product.
The “Toycar” TVC focused on a lower-income family challenged by financial problems, whose crisis is resolved by making an important call via Cellcard’s mobile network.
The film resonated with cultural insight and demonstrated relevance to Cambodia’s majority of low-wage earners. Audience gave it 11,779 likes and over 2,800 shares on its Facebook page in a span of weeks.
Explore more from Cambodia
Phillies Sellout Streak Ends at 257 sequential Games
The team's consecutive sellout streak was the longest ever in the National League and the third longest in mlb history.
It's been over many years, But the Phillies finally had unsold tickets to home owners Bank Park, Which put to bed the greatest sellout streak in team history, At 257 sequential games. News of this came during the seventh inning of Monday night's game from the Atlanta Braves, When the Phillies announc...