Cellcard – XG Promo

Telco Cellcard gives its long-time XG Plan a makeover and reaps the results.

Challenge

Cellcard’s XG Plan has been around for some time, and customers remained loyal. But the plan was becoming stale, with no new offers. Cellcard wanted to revitalize the look and offering of XG with various new tariffs.

Strategy

Today’s Khmer youth want more choices, and attractive ones at that. But they’re usually on a budget and choices always revolve around plans that do not break the bank. So we gave them what they wanted.

R-XG6_200x200

Execution

A feel-good TVC showing two teens who are interested in each other endlessly sending one another chats, ‘likes’ and tweets. The TVC drove home the message that the new XG plans offered choices that met different needs.

Results

A steady growth of Cellcard’s youth subscriber base between 16-21 years old (based on internal tracking of subscriptions, revenue and campaign period) during the implementation of the campaign.

Explore more from Cambodia

  • Cellcard-Toycar

    27 May Cellcard – Toycar

    Phibious Cambodia created the nation’s first 7-minute film spot, which aired on television and its social network channels, YouTube and Facebook, in March. Titled Toycar, the film portrays...

  • wing_top (1)

    31 May Wing – Wing app

    Wing is Cambodia’s leading mobile money company. Transacting billions of dollars of micro transactions per annum from a USSD based system, Wing was looking to become more digitally forward. ...

  • Samurai

    09 Jun Samurai – Taste of Confidence

    Energy drink Samurai turns on the confidence and gets the girl (and the results)....