Cellcard - Website - Phibious
57592
single,single-post,postid-57592,single-format-standard,qode-core-1.0,ajax_fade,page_not_loaded,,pitch-ver-1.5, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-4.12,vc_responsive

Cellcard – Website

Website screens

cellcard02

Background

Cellcard has traditionally been Cambodia’s market leading telco, powered by a strong commitment to service and a very aggressive ATL strategy. More recently, Cellcard has faced increased competition from new market entrants that target Cellcard’s youth audience through very strong digital campaigns.

cellcard03

Challenge

Re-think Cellcard’s marketing strategy with an understanding of what role digital media as well as Cellcard’s digital assets play within the consumer journey.

cellcard-site-02

Insight

With so many different products, add-ons and value added services, Cambodian consumers were often not sure which products were best suited to them.

Idea

Re-design Cellcard’s mobile app and website to facilitate traffic routing based on usage patterns and user types and reflect this segmentation across all digital media buys.

Results

Traffic Increased by 419%
• Users Increased by 420%
• New Users Increased 10% MoM
• Pageviews Increased by 250%
• Bounce Rate Reduced by 15%
• Organic Search Increased by 39.11%
• Direct Traffic Increased by 46%
• Social Organic Traffic Increased by 600%

Explore more from Cambodia

  • Samurai

    09 Jun Samurai – Taste of Confidence

    Energy drink Samurai turns on the confidence and gets the girl (and the results)....

  • Qube

    09 Jun Qube – More Than Talk

    Telco Cadcomms' new 3.5G service makes its mark in a crowded market thanks to a unique name and brand identity....

  • Wing-MPTU-1

    01 Jun Wing – MPTU

    Service provider Wing popularizes mobile top-ups in a country where mobile scratch cards are commonplace....