Cellcard – Website

Website screens

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Background

Cellcard has traditionally been Cambodia’s market leading telco, powered by a strong commitment to service and a very aggressive ATL strategy. More recently, Cellcard has faced increased competition from new market entrants that target Cellcard’s youth audience through very strong digital campaigns.

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Challenge

Re-think Cellcard’s marketing strategy with an understanding of what role digital media as well as Cellcard’s digital assets play within the consumer journey.

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Insight

With so many different products, add-ons and value added services, Cambodian consumers were often not sure which products were best suited to them.

Idea

Re-design Cellcard’s mobile app and website to facilitate traffic routing based on usage patterns and user types and reflect this segmentation across all digital media buys.

Results

Traffic Increased by 419%
• Users Increased by 420%
• New Users Increased 10% MoM
• Pageviews Increased by 250%
• Bounce Rate Reduced by 15%
• Organic Search Increased by 39.11%
• Direct Traffic Increased by 46%
• Social Organic Traffic Increased by 600%

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