Qube – More Than Talk

Telco Cadcomms’ new 3.5G service makes its mark in a crowded market thanks to a unique name and brand identity.

Challenge

Cadcomms, in launching their new 3.5G telecommunications service in Cambodia, needed a clear, captivating positioning, name and identity for their new service that would form the foundation for brand building.

QB1

Strategy

We wanted a name that was not functional (names that describe the service or founder) since most competitors had such names. We wanted something clearly different, sticky and innovative. This lead to us churning out and evaluating over 700 potential names before settling on the short, striking and very-mobile-friendly qb (pronounced Cube).

Strategy

We wanted a name that was not functional (names that describe the service or founder) since most competitors had such names. We wanted something clearly different, sticky and innovative. This lead to us churning out and evaluating over 700 potential names before settling on the short, striking and very-mobile-friendly qb (pronounced Cube).

Results

Cadcomms saw a record 75,000 qb SIM cards fly off their shelves within the first month of launch.

Explore more from Cambodia

  • 10 May Phillies Sellout Streak Ends at 257 sequential Games

    Phillies Sellout Streak Ends at 257 sequential Games

    The team's consecutive sellout streak was the longest ever in the National League and the third longest in mlb history.

    It's been over many years, But the Phillies finally had unsold tickets to home owners Bank Park, Which put to bed the greatest sellout streak in team history, At 257 sequential games. News of this came during the seventh inning of Monday night's game from the Atlanta Braves, When the Phillies announc...

  • Wing-Pay

    01 Jun Wing – Pay

    Service provider Wing “scares” Cambodians to switch to a faster, easier way to pay bills....

  • cellcard02

    31 May Cellcard – Website

    Cellcard has traditionally been Cambodia’s market leading telco, powered by a strong commitment to service and a very aggressive ATL strategy. More recently, Cellcard has faced increased competition from new market entrants that target Cellcard’s youth audience through very strong digital campaigns. ...