Wing – Wing app

Differentiating a new product launch in a cluttered category through design innovation

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Background

Wing is Cambodia’s leading mobile money company. Transacting billions of dollars of micro transactions per annum from a USSD based system, Wing was looking to become more digitally forward.

Challenge

Understanding that Wing’s current USSD system and functionality are highly complex, yet also highly ingrained within the Cambodian mindset, design Wing’s mobile application to make money transfers possible from just 3 clicks.

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Idea

Introduce the idea of “speed dial” to Wing’s money transfer mobile application. Rather than having to go through the 10 step USSD process on every transaction, with the new mobile application, 80% of all transactions were made faster through the Wing mobile app design of remembering who you sent money to and creating these “speed dial” contacts.

Results

Wing are beta testing their new mobile application now across iOS and Android with very strong results

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