Wing – Wing app

Differentiating a new product launch in a cluttered category through design innovation

wing02

Background

Wing is Cambodia’s leading mobile money company. Transacting billions of dollars of micro transactions per annum from a USSD based system, Wing was looking to become more digitally forward.

Challenge

Understanding that Wing’s current USSD system and functionality are highly complex, yet also highly ingrained within the Cambodian mindset, design Wing’s mobile application to make money transfers possible from just 3 clicks.

wing_top

Idea

Introduce the idea of “speed dial” to Wing’s money transfer mobile application. Rather than having to go through the 10 step USSD process on every transaction, with the new mobile application, 80% of all transactions were made faster through the Wing mobile app design of remembering who you sent money to and creating these “speed dial” contacts.

Results

Wing are beta testing their new mobile application now across iOS and Android with very strong results

Explore more from Cambodia

  • wing_top (1)

    31 May Wing – Wing app

    Wing is Cambodia’s leading mobile money company. Transacting billions of dollars of micro transactions per annum from a USSD based system, Wing was looking to become more digitally forward. ...

  • Cellcard-Toycar

    27 May Cellcard – Toycar

    Phibious Cambodia created the nation’s first 7-minute film spot, which aired on television and its social network channels, YouTube and Facebook, in March. Titled Toycar, the film portrays...

  • Cellcard-XG

    01 Jun Cellcard – XG Promo

    Cellcard’s XG Plan has been around for some time, and customers remained loyal. But the plan was becoming stale, with no new offers. Cellcard wanted to revitalize the look and offering of XG with various new tariffs. ...