Minute Maid Nutriboost

Ping Pong


Nutriboost is part of the Minute Maid portfolio, from The Coca-Cola Company. The drink is a combination of milk and juice claiming to give the drinker benefits of both. Indonesians consider the combination of milk and juice odd in terms of both taste and benefit.


Position Nutriboost as a tasty drink that provides you the nutrition of both milk and juice helping you to sustain energy through the day

indo nutriboost-COW


Indonesians have the need to be seen doing/eating/drinking healthy things. Also, it is a common misconception that it is in the nature of good things to not taste good.


Use a sport loved by Indonesians, to the level of exaggeration, to show the benefit of the brand.


The campaign is still ongoing

Explore more from Indonesia

  • cadbury03 a

    01 Jun Cadbury – Dairy Milk

    While Cadbury has been imported into the market for a long time, it is very recent that Cadbury Indonesia has been established, with manufacturing and distribution localized. ...

  • 11 Jun Program Is Made Easier With Text Messaging Aimed At Families In Need

    Program is Made Easier with Text Messaging Aimed at Families in Need Communications, Inc. (Nasdaq:SDBT), a provider of customer experience management solutions, announces its involvement......

  • 18 May Earlier Monday I wrote the Seahawks had a better than even chance of re signing Rubin

    predicting how likely Seahawks are to keep key free agents

    Now that the Seahawks have their preemptive free agency strike by agreeing on a new cater to Ahtyba Rubin, The NFL's open market can start. Pacific Time because they agreed Monday night on a three year contract with its run stuffing defensive tackle.

    Monday was day one Rubin's agent and those of the other 16 free agents could officially negotiate with other teams (Though talks previously going on "Unoffical...