PASARPOLIS.COM #MudikAman

Background

Pasarpolis.com is the premier online marketplace for insurance products in Indonesia. They wanted to work on a lead-generation campaign in partnership with Zurich Insurance by offering free personal accident insurance policies.

parsapolis_1

Challenge

How to Create a Ramadhan campaign that navigate and direct the audience to sign up and get the benefits of protection during Mudik on Ramadhan.

Insight

Every year, nearly 800 people die off road accidents during Mudik – the tradition of returning home to the family. Most casualties were through Motorcycle accidents and car accidents.

Idea

Remind people about the risks of road accidents while traveling home, and encouraging them to register for a free accidental insurance policy on PasarPolis.com
#Mudik Aman untuk Semua

Results

The campaign led to over 2,300 registrations for free personal accidental insurance, resulting in a cumulative insurance cover of 57.5 Billion IDR (4.3 million US$). The video itself has reached over 200,000 organic views on the first week of Mudik, giving the branda watchtime of over 370,000 minutes, and scores of media covering the Mudik Aman campaign. For a campaign spend of US$15,000 (including cost of content production), the campaign delivered earned media worth US$ 2 million.

parsapolis_2

Explore more from Indonesia

  • 18 May but soreness kept him sidelined Friday. Arians said it would be a game time decision whether Mathieu will play Sunday.

    Redskins tight end Jordan Reed to miss game at Cardinals

    Johnny Manziel has a dismissal agreement with prosecutors that will require the Heisman Trophy winning quarterback to meet conditions for a year before being cleared of a domestic violence charge against him.

    The former Cleveland player will be required to complete an anger management class, attend a domestic violence impact panel and participate in the NFL substance abuse program or something similar.
    ...

  • cadbury03 a

    01 Jun Cadbury – Dairy Milk

    While Cadbury has been imported into the market for a long time, it is very recent that Cadbury Indonesia has been established, with manufacturing and distribution localized. ...

  • equal_0 a

    10 Jun EQUAL – Ramadhan Manis Sehat

    Ramadhan in Indonesia is the month of Fasting for Moslems. The month to cherish and to be grateful, to share kindness, it’s the season for families to gather and feast. With lots and lots of activity on dining, shopping, and the homecoming tradition (mudik)....