YouTube Center Stage

Background

YouTube CenterStage, a program to bring YouTube musicians onto the same stage as world-famous artists at concerts around the world. The first ever CenterStage event featured YouTube musician Sam Tsui. YouTube CentreStage was his first time to perform live in front of thousands of fans in Indonesia at Bon Jovi Concert where Sam will be the opening act.

Issue

The program was firstly introduce in a country which do not have many YouTube creators.

Challenge

To showcase YouTube CenterStage programin order to create excitement among Indonesian to become YouTube Creator.

Insight

Indonesian love to watch music in YouTube

Idea

Showcase success story of YouTube creators (International and Local) to Indonesian through media

Results

• Sam Tsui (International YouTube artist) performed live in No.1 National News Channel in Indonesia – Metro TV with more than 40 million viewers
• Exclusive coverage in top tier Indonesia Television, NET TV that featured Sam Tsui collaboration with Indonesia YouTube musicians
• More than 30 media coverage for press release distribution

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