YouTube

You 2 Can YouTube

you2can

Background

YouTube is built on creator content. Indonesians currently are not creating much original content on the platform. YouTube wants to encourage creators to start uploading by introducing them to their YouTube Partner Program that allows them to monetize their creativity as well.

Challenge

Host a press conference for the media to meet the creators in person and learn more about the YouTube Partner Program. (Event as well as PR)

you2can01

Insight

Getting and immersive experience of the program can help understand it better (and later retell it to their readers better)

Results

Call in selected Indonesian YouTubers to talk about their experiences on creating, uploading, and monetizing their work through the YouTube Partner Program.

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