Coca Cola Summer Together
Summer is a time when Vietnamese people love to go to the beach and party. To celebrate the summer fun and togetherness in a uniquely refreshing way, Coca Cola created the Summer Together Billboard.
Coke needed a poster to connect the idea of togetherness and fun at the beach during the summer holidays
Consumers these days have taken a keen eye on brand cues…. often picking up on the slightest tweaks to brand cues…. Summer Together was a classic example whereby the shift was quick to spark curiosity and in turn quick shares on social media.
Our idea was simple, but what made it powerful was that only Coke could do this. With no copy needed, we put a twist on Coke’s iconic ribbon.
The work was an instant sensation both on and offline, sparking the social shares we were gunning for. Funnily, the take up was so significant parodies began emerging within the first 48 hours of publication. Remarkably, our work won an AdStars Crystal and an Ads of the World Gold.
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11 Mar Coca Cola Summer Together
This Summer, come together over a Coke. We were tasked with keeping Coke front of mind from the moment they arrived at the beach up to point of purchase.The 'dynamic ribbon' plus Coke red and white colours are iconic. What had never been done before was to use the space either side of the ribbon as the hips of two women, one taller than the other. Once bikini bottoms were added, the two bodies could be seen. As an extra touch, the negative space in the loop of the righthand bikini became the outline of a Coke bottle – subtle but an extra reward for those who see it....