Coca Cola Summer Together - Phibious
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Coca Cola Summer Together

summer-together

Summary

Summer is a time when Vietnamese people love to go to the beach and party. To celebrate the summer fun and togetherness in a uniquely refreshing way, Coca Cola created the Summer Together Billboard.

Brand Challenge

Coke needed a poster to connect the idea of togetherness and fun at the beach during the summer holidays

Strategy

Consumers these days have taken a keen eye on brand cues…. often  picking up on the slightest tweaks to brand cues…. Summer Together was a classic example whereby the shift was quick to spark curiosity and in turn quick shares on social media.

 

Execution

Our idea was simple, but what made it powerful was that only Coke could do this. With no copy needed, we put a twist on Coke’s iconic ribbon.

Results

The work was an instant sensation both on and offline, sparking the social shares we were gunning for. Funnily, the take up was so significant parodies began emerging within the first 48 hours of publication. Remarkably, our work won an AdStars Crystal and an Ads of the World Gold.

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