Microsoft – The Vanishing Office
To launch the new Lumina product, Microsoft used social content to differentiate the phone’s features and functionalities and bring them to life with relevance for office-consumers.
Microsoft wanted to launch the Lumia phone in a big and interesting way to the Vietnamese market and to highlight the functionalities & features of the phone.
Phibious revolved the big idea around how an office could “vanish” because of Lumia 950 & 950 XL. Reinforcing new levels of accessibility from anywhere anytime…
We developed social postings that were relevant, engaging and highlighted the Lumia phone’s features in interesting ways. The execution involved Microsoft’s FB Page and distribution through prominent social influencers.
Explore more from Vietnam
What can a brand do to create a big buzz before launching new equity campaign. The answer is using social media to create conversation and engagement. Thus, Budweiser created a buzz in social media by saying out its point of view which is supported and represents for the young consumer generation....
05 Aug Sprite – Obey You
What can a product communicate except promoting product intrinsic? It can inspire consumers with lifestyle and belief. Sprite is the ideal product for this inspired communication because it also targets youth who are active and want to live the way they like. We revitalized Sprite by connecting with the youth on a relevant emotional platform....
11 Mar Coca Cola Summer Together
This Summer, come together over a Coke. We were tasked with keeping Coke front of mind from the moment they arrived at the beach up to point of purchase.The 'dynamic ribbon' plus Coke red and white colours are iconic. What had never been done before was to use the space either side of the ribbon as the hips of two women, one taller than the other. Once bikini bottoms were added, the two bodies could be seen. As an extra touch, the negative space in the loop of the righthand bikini became the outline of a Coke bottle – subtle but an extra reward for those who see it....