Microsoft – The Vanishing Office

To launch the new Lumina product, Microsoft used social content to differentiate the phone’s features and functionalities and bring them to life with relevance for office-consumers.

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Challenge

Microsoft wanted to launch the Lumia phone in a big and interesting way to the Vietnamese market and to highlight the functionalities & features of the phone.

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Strategy

Phibious revolved the big idea around how an office could “vanish” because of Lumia 950 & 950 XL. Reinforcing new levels of accessibility from anywhere anytime…

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Execution

We developed social postings that were relevant, engaging and highlighted the Lumia phone’s features in interesting ways. The execution involved Microsoft’s FB Page and distribution through prominent social influencers.

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