Microsoft – The Vanishing Office
To launch the new Lumina product, Microsoft used social content to differentiate the phone’s features and functionalities and bring them to life with relevance for office-consumers.
Microsoft wanted to launch the Lumia phone in a big and interesting way to the Vietnamese market and to highlight the functionalities & features of the phone.
Phibious revolved the big idea around how an office could “vanish” because of Lumia 950 & 950 XL. Reinforcing new levels of accessibility from anywhere anytime…
We developed social postings that were relevant, engaging and highlighted the Lumia phone’s features in interesting ways. The execution involved Microsoft’s FB Page and distribution through prominent social influencers.
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25 Aug TiMo
While Vietnamese banking markets are very crowded and competitive, a new bank will have lots of difficulties to get attention and be different. To launch the digital- only bank TiMo, we need to create new experience in order to creatively draw people attention. Automated Time Machine reached that objective....
Techcombank is one of the largest financial institutions in Vietnam, with over 315 branches and 1,229 ATM’s across the country. With HSBC as their strategic shareholders, they have a strong financial base of almost 158.897 Billion VND. With strategic interest in the 3 verticals of Personal Finance Services, Small and Medium Enterprise Banking and Wholesale, the bank caters to 3.3 million individual customers and 45,368 corporate clients. ...
27 May Coca Cola Soundfest
Phibious & Alive delivered on the event marketing and technical production of “Coke Soundfest”- the 1st ever music festival in Vietnam featuring a full-day of music performances led by K-Pop sensation 'Big Bang', Taio Cruz and a range of stars in Ho Chi Minh City. A record-turnout estimated at 50,000 people. ...