Microsoft – The Vanishing Office
To launch the new Lumina product, Microsoft used social content to differentiate the phone’s features and functionalities and bring them to life with relevance for office-consumers.
Microsoft wanted to launch the Lumia phone in a big and interesting way to the Vietnamese market and to highlight the functionalities & features of the phone.
Phibious revolved the big idea around how an office could “vanish” because of Lumia 950 & 950 XL. Reinforcing new levels of accessibility from anywhere anytime…
We developed social postings that were relevant, engaging and highlighted the Lumia phone’s features in interesting ways. The execution involved Microsoft’s FB Page and distribution through prominent social influencers.
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03 Jun Google – Love Your Language
Google Translate provides free translation in 90 languages, but for those that don’t have much presence on the Web, like Myanmar, Bengali, Vietnamese and Thai, it could use a little help to boost the translation quality. This is where the Translate Community tool and passionate language speakers were called to make a difference. ...
05 Aug Sprite – Obey You
What can a product communicate except promoting product intrinsic? It can inspire consumers with lifestyle and belief. Sprite is the ideal product for this inspired communication because it also targets youth who are active and want to live the way they like. We revitalized Sprite by connecting with the youth on a relevant emotional platform....