Microsoft – The Vanishing Office

To launch the new Lumina product, Microsoft used social content to differentiate the phone’s features and functionalities and bring them to life with relevance for office-consumers.



Microsoft wanted to launch the Lumia phone in a big and interesting way to the Vietnamese market and to highlight the functionalities & features of the phone.



Phibious revolved the big idea around how an office could “vanish” because of Lumia 950 & 950 XL. Reinforcing new levels of accessibility from anywhere anytime…



We developed social postings that were relevant, engaging and highlighted the Lumia phone’s features in interesting ways. The execution involved Microsoft’s FB Page and distribution through prominent social influencers.


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