Nutri Boost – Iron Man
To make the product that is known target mums for their kids relevant to young male consumers. a Nutriboost was positioned as a ‘quick fix cure’ that gives young men the energy to face everything that is thrown at them through a demanding day.
Nutriboost is a delicious blend of New Zealand milk and real juice. Milk has a strong association with women and children while juice is not preferred for daily consumption. Nutriboost had to overcome these perceptual barriers and drive strong appeal among young adults, persuading them to drink Nutriboost on a regular basis.
The target was young men, who typically resort to “quick-fix cures” to sustain themselves through their demanding, packed daily pursuits. This insight was leveraged to position Nutriboost as a beverage that shields young men from all that daily life throws at them through it’s preventive and protective benefits. The communication used a playful voice to engage with the target.
TVC that demonstrates that Milk and Juice can come together to create the perfect drink that is very healthy, delicious and suitable for daily consumption.
Explore more from Vietnam
11 Mar Coca Cola Summer Together
This Summer, come together over a Coke. We were tasked with keeping Coke front of mind from the moment they arrived at the beach up to point of purchase.The 'dynamic ribbon' plus Coke red and white colours are iconic. What had never been done before was to use the space either side of the ribbon as the hips of two women, one taller than the other. Once bikini bottoms were added, the two bodies could be seen. As an extra touch, the negative space in the loop of the righthand bikini became the outline of a Coke bottle – subtle but an extra reward for those who see it....
03 Jun Coca Cola Emotican Billboard
Summer is another critical volume driver for Coke. The previous year’s summer campaign successfully surpassed the volume of Tet sales with 2 million new Coke drinkers being recruited. ...
27 May Coca Cola Soundfest
Phibious & Alive delivered on the event marketing and technical production of “Coke Soundfest”- the 1st ever music festival in Vietnam featuring a full-day of music performances led by K-Pop sensation 'Big Bang', Taio Cruz and a range of stars in Ho Chi Minh City. A record-turnout estimated at 50,000 people. ...