Nutriboost – The Perfect Match
Nutriboost launched a whole new category in Vietnam – A healthy, tasty combination of Milk and Orange Juice.
Nutriboost wasn’t just a new brand, it created a totally new category – A combination of healthy milk and tasty juice. The launch needed to introduce this new category to consumers by breaking through a highly cluttered category.
Bringing the ‘perfect combination of milk and juice’ to life to establish a new healthy and tasty beverage that is loaded with nutrition for the consumer’s daily life.
Phibious created a television commercial to show people that Milk and Juice is the perfect drink both healthy and delicious, ideal for the everyday beverage.
Explore more from Vietnam
03 Jun Google – Love Your Language
Google Translate provides free translation in 90 languages, but for those that don’t have much presence on the Web, like Myanmar, Bengali, Vietnamese and Thai, it could use a little help to boost the translation quality. This is where the Translate Community tool and passionate language speakers were called to make a difference. ...
Tet, Vietnamese Lunar New Year, is Vietnam’s single-most cluttered occasion and is a large volume driver for many brands including Coke. It was therefore crucial for Coca Cola to reinforce its association with Tet. ...
03 Jun Coca Cola Emotican Billboard
Summer is another critical volume driver for Coke. The previous year’s summer campaign successfully surpassed the volume of Tet sales with 2 million new Coke drinkers being recruited. ...