Mashing up the Beauty and the Beast of a Piaggio Medley
To introduce the new Piaggio Medley in the Vietnamese Market by targeting 30-39 successful young men and generating awareness + quality as the key equity and inspire + create interest/consideration.
Medley: a varied mixture of people or things; a miscellany.
Opening a new market segment: rich and technologically advanced, Medley joins the advantages of the high wheel with the comfort and the wealth of amenities of a higher class scooter. Medley, combines the modern values of rationality, technology and style. Piaggio Medley is the best mash up of both worlds: the ‘beauty’ (design, curves, etc) & the ‘beast’ (Rim wheels, engine, etc). Why compromise and choose when you can have both? With Medley you will not give up anything. DON’T SETTLE!
A series of Thematic Master Visuals that mash-up the two personas of our Riders along with a series of product focused visuals that highlighted the unique selling points of the Medley such as it’s engine.
Too fresh to have.
Creative Idea & Development
Explore more from Vietnam
27 May MTV Exit Concert Tour
MTV EXIT appointed us as their campaign partner for MTV EXIT LIVE IN INDOCHINA. We provided full event management for all concerts, as well as promoting and filming the events for on-air broadcast nationwide. Cambodia’s concert tour was headlined by international sensation “The Click Five”and “Placebo” which climaxed as the first rock concert at Angkor Wat. Vietnam’s headline act was K-Pop sensation “Super Junior” in Hanoi....
03 Jun Google – Love Your Language
Google Translate provides free translation in 90 languages, but for those that don’t have much presence on the Web, like Myanmar, Bengali, Vietnamese and Thai, it could use a little help to boost the translation quality. This is where the Translate Community tool and passionate language speakers were called to make a difference. ...