SEO Specialist
Overview
PHIBIOUS is seeking an analytical, creative, and insightful SEO Specialist to grow traffic through organic search. The ideal candidate constantly seeks to hone their craft of SEO, stays up-to- date on industry trends, and is endlessly curious about customer behaviors. The SEO Specialist will partner with cross-functional teams and provide clear guidance on content and page-level optimizations. A successful candidate will develop strong relationships with content teams and embed in content workflows as an SEO subject matter expert. The SEO Channel is a critical part of our audience acquisition strategy and in this role you have the opportunity to impact millions of individuals lives and families for the better through providing them health content that inspires and engages them.
Role & responsibilities
Content & On Page
● Conduct research to understand search trends, organic traffic opportunities, and gaps in our search experience for ideation of new content & SEO methods.
● Use Ahrefs or SEMRush and our own in-house tools to Identify popular keywords that have the best potential to rank highly and drive valuable traffic.
● Advise and help the editorial team to optimize articles and other content types to ensure they have the potential to to rank highly in Google.
Onsite & Tech SEO
● Analyze and audit our website for areas that can be improved and optimized to increase SEO performance using web crawling software and best practice checklists
● Using advanced, real-time SEO monitoring software, safeguard our website from issues that can cause adverse SEO effects, such as pages inadvertently noindexed, blocked, broken, redirected or content changing.
● Auditing Google Search Console reports and statues to uncover any errors from Google and understand how our site is being crawled and indexed.
Offsite SEO
● Research and analysis into viable off-page SEO strategies such as link building and execution of these with support from Regional SEO Team
● Monitor other sites backlink profiles using Ahrefs or SEMRush to understand how we are performing against our competitors in Google Search Results (SERPs)
● Monitor our own backlink profiles using Ahrefs or SEMRush or SEMRush to understand the quantity, quality and types of links we are receiving and understand if they are naturally gained.
Analytics & Reporting
● Use Google Search Console, Google Analytics, Ahrefs or SEMRush and our own in-house dashboards to monitor SEO performance, identifying dips or increases in traffic
● Analyzing changes in SEO performance and carrying out investigations to understand where, why and how it has happened. Creating reports on your findings that will drive future content and SEO initiatives.
Key Performance Indicators:
● Clicks, impressions and keyword rankings in Google
● Website SEO health
● Number and quality of backlinks
● How content is optimized against our best practicesWe are committed to make a meaningful and measurable difference to our people, audience, clients and shareholders. We are results-oriented, data-driven, and accountable.
Benefits
Working in a dynamic, compassion, and supportive environment
Free fruit, snack, coffee & soft-drink are offered
Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
● 15 annual leave per year
● 06 sick leave per year
● Year-end bonus based on performance and business result.
● Annual performance reviewed.
● Social insurance, health insurance, unemployment insurance (Vietnamese Law).
● Healthcare benefits package.
● Mobile phone fee allowance based on the company’s policy
● Participate in company events.
● Other benefits (Birthday gift, Mid-autumn gift, Lucky money, etc)
Time and working place:
● 11 bis Nguyen Gia Thieu Street, 7th Floor, District 3, Ho Chi Minh City.
● Time: 09:30 – 18:30, Monday – Friday
Type
Location
Vietnam
Number Of Positions
1
Salary
Negotiable
Application Period
11 September, 2023
