Vietnam Archives - Phibious

TiMo

While Vietnamese banking markets are very crowded and competitive, a new bank will have lots of difficulties to get attention and be different. To launch...

In Vietnam

Sprite – Obey You

What can a product communicate except promoting product intrinsic? It can inspire consumers with lifestyle and belief. Sprite is the ideal product for this inspired...

In Vietnam

Piaggio Medley

To introduce the new Piaggio Medley in the Vietnamese Market by targeting 30-39 successful young men and generating awareness + quality as the key equity...

In Vietnam

Coca Cola – Share a Coke

Boredom is always enemy of teens during Summer time. Summer is also ideal time for Coca Cola to increase consumption among teenagers. Share A Coke...

In Vietnam

Budweiser #samesameBUDdifferent

What can a brand do to create a big buzz before launching new equity campaign. The answer is using social media to create conversation and...

In Vietnam

Microsoft – The Vanishing Office

To launch a new Lumina product interestingly in Vietnamese market, Microsoft used social content to differentiate the phone's features and functionalities and bring them to...