Cellcard – XG Promo
Telco Cellcard gives its long-time XG Plan a makeover and reaps the results.
Challenge
Cellcard’s XG Plan has been around for some time, and customers remained loyal. But the plan was becoming stale, with no new offers. Cellcard wanted to revitalize the look and offering of XG with various new tariffs.
Strategy
Today’s Khmer youth want more choices, and attractive ones at that. But they’re usually on a budget and choices always revolve around plans that do not break the bank. So we gave them what they wanted.
Execution
A feel-good TVC showing two teens who are interested in each other endlessly sending one another chats, ‘likes’ and tweets. The TVC drove home the message that the new XG plans offered choices that met different needs.
Results
A steady growth of Cellcard’s youth subscriber base between 16-21 years old (based on internal tracking of subscriptions, revenue and campaign period) during the implementation of the campaign.
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