Qube – More Than Talk
Telco Cadcomms’ new 3.5G service makes its mark in a crowded market thanks to a unique name and brand identity.
Challenge
Cadcomms, in launching their new 3.5G telecommunications service in Cambodia, needed a clear, captivating positioning, name and identity for their new service that would form the foundation for brand building.
Strategy
We wanted a name that was not functional (names that describe the service or founder) since most competitors had such names. We wanted something clearly different, sticky and innovative. This lead to us churning out and evaluating over 700 potential names before settling on the short, striking and very-mobile-friendly qb (pronounced Cube).
Strategy
We wanted a name that was not functional (names that describe the service or founder) since most competitors had such names. We wanted something clearly different, sticky and innovative. This lead to us churning out and evaluating over 700 potential names before settling on the short, striking and very-mobile-friendly qb (pronounced Cube).
Results
Cadcomms saw a record 75,000 qb SIM cards fly off their shelves within the first month of launch.
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