Wing – International Remittance
Wing encourages migrant workers to use their money remittance service by highlighting that it’s as “as good as being there”.
Brand Challenge
Cambodian migrant workers in Thailand often use individuals and third party services to send money home. Service provider Wing wanted them to switch to their technology-based international remittance service.
Strategy
Due to the levels of trust needed in each physical transaction, funds passed on to others more often than not fail to reach their intended recipients. So we came up with the proposition that trusting technology to do the job is as good as returning home with your money.
Execution
The TVC used the “as good as returning home” insight to show a migrant worker leaping out of a Wing mobile app to personally deliver funds to his amazed and extremely delighted family.
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