Coca Cola Summer Together
Summary
Summer is a time when Vietnamese people love to go to the beach and party. To celebrate the summer fun and togetherness in a uniquely refreshing way, Coca Cola created the Summer Together Billboard.
Brand Challenge
Coke needed a poster to connect the idea of togetherness and fun at the beach during the summer holidays
Strategy
Consumers these days have taken a keen eye on brand cues…. often picking up on the slightest tweaks to brand cues…. Summer Together was a classic example whereby the shift was quick to spark curiosity and in turn quick shares on social media.
Execution
Our idea was simple, but what made it powerful was that only Coke could do this. With no copy needed, we put a twist on Coke’s iconic ribbon.
Results
The work was an instant sensation both on and offline, sparking the social shares we were gunning for. Funnily, the take up was so significant parodies began emerging within the first 48 hours of publication. Remarkably, our work won an AdStars Crystal and an Ads of the World Gold.
Explore more from Vietnam
31 May Housing.com – Look Up
Housing.com is an ambitious real estate solutions provider determined to be a game-changer in the real estate industry, starting in India, and leading it to the rest of Asia. With a US$90 Million funding from Softbank, they had a vision to be the world’s first real estate company to sell real estate entirely online. We partnered them on their journey to make them a household name in India. ...
What can a brand do to create a big buzz before launching new equity campaign. The answer is using social media to create conversation and engagement. Thus, Budweiser created a buzz in social media by saying out its point of view which is supported and represents for the young consumer generation....
27 May MTV Exit Concert Tour
MTV EXIT appointed us as their campaign partner for MTV EXIT LIVE IN INDOCHINA. We provided full event management for all concerts, as well as promoting and filming the events for on-air broadcast nationwide. Cambodia’s concert tour was headlined by international sensation “The Click Five”and “Placebo” which climaxed as the first rock concert at Angkor Wat. Vietnam’s headline act was K-Pop sensation “Super Junior” in Hanoi....