Hello Bacsi
HelloBacsi.com was born to meet the demands of Vietnam for a professional platform to serve their medical and health information needs.
Challenge
As Vietnam’s mobile and internet penetration rates continue to grow exponentially, more and more Vietnamese people are looking online for health and medical information often landing on untrustworthy information sources. The challenge was to create an engaging platform for Vietnamese consumers to find answers to all of their health related questions which have been medically reviewed and editorially relevant.
Strategy
Hello Bacsi – provide Vietnamese consumers with a unique and new experience online to enable them to find high quality, trustworthy information across all of their various health concerns.
Execution
Hello Bacsi as a credible information portal includes a dictionary of health conditions, drugs, herbal remedies as well as a complete consumer companion allowing visitors to discover thousands of topics across family, medical and tips for healthy living to name a few.
Results
– Hello Bacsi launched with > 20,000 topics all reviewed by medical professionals
– Hello Bacsi is the only platform in Vietnam to receive the highly acclaimed HON certificates
– Hello Bacsi reached > 50,000 sessions in its first month and continues to grow > 25% m-on-ms
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