Nutri Boost – Iron Man
To make the product that is known target mums for their kids relevant to young male consumers. a Nutriboost was positioned as a ‘quick fix cure’ that gives young men the energy to face everything that is thrown at them through a demanding day.
Challenge
Nutriboost is a delicious blend of New Zealand milk and real juice. Milk has a strong association with women and children while juice is not preferred for daily consumption. Nutriboost had to overcome these perceptual barriers and drive strong appeal among young adults, persuading them to drink Nutriboost on a regular basis.
Strategy
The target was young men, who typically resort to “quick-fix cures” to sustain themselves through their demanding, packed daily pursuits. This insight was leveraged to position Nutriboost as a beverage that shields young men from all that daily life throws at them through it’s preventive and protective benefits. The communication used a playful voice to engage with the target.
Execution
TVC that demonstrates that Milk and Juice can come together to create the perfect drink that is very healthy, delicious and suitable for daily consumption.
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