Nutriboost – The Perfect Match
Nutriboost launched a whole new category in Vietnam – A healthy, tasty combination of Milk and Orange Juice.
Challenge
Nutriboost wasn’t just a new brand, it created a totally new category – A combination of healthy milk and tasty juice. The launch needed to introduce this new category to consumers by breaking through a highly cluttered category.
Strategy
Bringing the ‘perfect combination of milk and juice’ to life to establish a new healthy and tasty beverage that is loaded with nutrition for the consumer’s daily life.
Execution
Phibious created a television commercial to show people that Milk and Juice is the perfect drink both healthy and delicious, ideal for the everyday beverage.
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