Coca Cola Soundfest
To create engagement with Vietnamese youth in 2012, Coca Cola decided to launch the biggest music festival in Vietnam.
Coca Cola strives to remain relevant and connected to the Vietnamese youth. Music proved to be the key and Phibious in collaboration with Alive organized and brought to life a massive music event in Ho Chi Minh City entertaining more than 50,000 participants.
It was found out that the way youth consumed music changed everyday from being passive listeners to music at home, to going to coffee shops for inspiration, tea house and performances as well. Phibious then pitched to Coca Cola a campaign to connect with the youth through a music festival.
Phibious & Alive delivered on the event marketing and technical production of “Coke Soundfest”- the 1st ever music festival in Vietnam featuring a full-day of music performances led by K-Pop sensation ‘Big Bang’, Taio Cruz and a range of stars in Ho Chi Minh City. A record-turnout estimated at 50,000 people.
Soundfest was a resounding success, with critics calling the festival ‘the new generation of music in 2012’
Explore more from Vietnam
08 Jul Coca Cola – Share a Coke
Boredom is always enemy of teens during Summer time. Summer is also ideal time for Coca Cola to increase consumption among teenagers. Share A Coke campaign was born....
Tet, Vietnamese Lunar New Year, is Vietnam’s single-most cluttered occasion and is a large volume driver for many brands including Coke. It was therefore crucial for Coca Cola to reinforce its association with Tet. ...
25 Aug TiMo
While Vietnamese banking markets are very crowded and competitive, a new bank will have lots of difficulties to get attention and be different. To launch the digital- only bank TiMo, we need to create new experience in order to creatively draw people attention. Automated Time Machine reached that objective....