Top 5 Successful Gamification Case Studies in Vietnam and What We Can Learn from Them

Gamification has become an increasingly popular strategy for companies looking to engage with their customers or employees.

By incorporating game elements into their products or services, businesses are able to make them more enjoyable, interactive, and rewarding. In Vietnam, many companies have successfully implemented gamification to achieve their business objectives. Here are the top 5 case studies of gamification in Vietnam in 2021 and what we can learn from them.

Top 5 Successful Gamification Case Studies in Vietnam and What We Can Learn from Them

1. Vinhomes - Gamification for real estate sales

Vinhomes, one of Vietnam's largest real estate developers, used gamification to attract potential customers to their properties. The company created a virtual reality game where players could explore Vinhomes' projects, earn points, and win prizes. By gamifying the real estate buying process, Vinhomes was able to increase engagement and boost sales.

What we can learn: Gamification can be an effective way to engage customers in traditionally non-interactive industries.

2. VNPT - Gamification for employee training

Vietnam Posts and Telecommunications Group (VNPT), a state-owned telecom company, implemented a gamified training program for its employees. The program, called "VNPT Learn and Play", featured interactive modules, quizzes, and challenges that employees could complete on their smartphones. By making training more fun and accessible, VNPT was able to improve employee knowledge retention and job performance.

What we can learn: Gamification can enhance learning and development initiatives by making them more engaging and interactive.

3. Grab - Gamification for customer loyalty

Grab, the popular ride-hailing and food delivery platform, used gamification to incentivize customer loyalty. The company introduced a rewards program where customers could earn points and redeem them for discounts, free rides, and other perks. By adding a fun and competitive element to the rewards program, Grab was able to increase customer engagement and retention.

What we can learn: Gamification can be an effective way to encourage customer loyalty and increase retention rates.

4. VPBank - Gamification for financial education

VPBank, one of Vietnam's largest banks, created a mobile app that gamified financial education. The app, called "VPBank Smart Banking", featured interactive modules, quizzes, and simulations that taught users about personal finance. By making financial education more fun and accessible, VPBank was able to attract younger customers and increase financial literacy in Vietnam.

What we can learn: Gamification can be an effective tool for teaching complex or dry subjects like finance.

5. Tiki - Gamification for user-generated content

Tiki, one of Vietnam's largest e-commerce platforms, used gamification to encourage user-generated content. The company created a social media campaign where customers could share photos and videos of themselves using Tiki's products. Participants were entered into a prize draw and could win rewards such as vouchers and merchandise. By gamifying user-generated content, Tiki was able to generate buzz around their brand and increase engagement on social media.

What we can learn: Gamification can be used to incentivize user-generated content and increase brand awareness on social media.

In conclusion, gamification has become a powerful tool for businesses in Vietnam to engage with customers, motivate employees, and achieve business objectives. By incorporating game elements into their products and services, companies can create more enjoyable and interactive experiences for their target audiences. The top 5 case studies of gamification in Vietnam in 2021 demonstrate the potential of this strategy, and offer valuable insights for businesses looking to implement gamification in their own operations.