Check out what has been trending on social in the past weeks!

14 November - 4 December 2023 

#Dragon fruit instant noodles

The new Caty Dragon Fruit Noodles are dominating current trends, thanks to its entertaining, catchy song with funny visuals.

#Wrapped Season has arrived!

The Wrapped Season is officially here, with releases on Spotify, Apple Music, and YouTube Wrapped

#“Girlfriend” Dance Trend on TikTok

The latest TikTok trend brings back the OG 2000s hit "Girlfriend," as friend groups enthusiastically join the trend by sharing their photos.

#“The group chat has spoken”

This new trend sparks up a new activity using polls and group surveys to spice up your friends' group chat convos.

#Christmas Decoration AI Filter

Elevate your room or any space with a festive Christmas atmosphere using this AI filter.

What can be taken out from these trends?

1. An unconventional strategy featuring quirky visuals has the potential to organically generate buzz, particularly with the humor-loving Gen Z audience on TikTok.
2. Gen Z enjoys self-expression, especially within friend circles. Accessible challenges can spark their engagement alongside friends.
3. The Wrapped season reflects users' inclination to share personalized music stats, emphasizing the desire for social connectivity and the enjoyment of music as a communal experience.