INNOCEAN and PHIBIOUS sign Business Development Partnership MOU in Vietnam.

Jerri Christiansen

16 November, 2023

Ho Chi Minh City, Vietnam: PHIBIOUS and INNOCEAN officially signed a Memorandum of Understanding (MOU) to establish a joint business development partnership. With INNOCEAN’s Vice President & CCO Ms. JungA Kim and PHIBIOUS’s Co-Founder & Group CEO Mr. Mervyn Cheo as official representatives, both companies intend to foster closer collaboration on business opportunities and development in Vietnam and South Korea.


According to data published by the Ministry of Planning in 2022, South Korea ranked as the No. 2 leading country of foreign direct investment in Vietnam. Since the bilateral relations between Vietnam and South Korea were established three decades ago, a great number of Korean businesses have successfully marked their presence in Vietnam’s market, with Hyundai Group as a leading example. 


INNOCEAN looks to build on its global reputation as an innovative marketing partner with 18 years of proven expertise across advertising and experiential marketing.


“When I met the Phibious team, I felt our cultures were very similar, and brainstorming on new ideas was dynamic and insighful. I’m excited for our teams to discover new opportunities for innovation together” said JungA Kim, Vice President & CCO, INNOCEAN.


PHIBIOUS has been expanding its offering beyond advertising, towards data, eCommerce entertainment and growth marketing in the recent years. This evolution is in-line with how the industry is changing, with clients looking for a marketing partner that can drive innovative full-funnel solutions. 


“Vietnam is one of the fastest-growing markets in Southeast Asia. With Innocean, we believe we are well-positioned to enable Korean brands and businesses looking for proven market-entry and expansion here to fuel their growth ambitions” said Mervyn Cheo, Co-founder & CEO - Phibious 



Phibious is a full-funnel marketing solutions group headquartered in Vietnam. Since 2009, the group’s operations in Vietnam has expanded to almost 150 specialists with business units and subsidiaries across its key pillars of brand & consulting, creative & content, media planning & buying, growth marketing, data & insights and digital commerce. The company works with leading brands and businesses in the region such as Unilever, Heineken, Netflix, Vietnamobile, Perfetti Van Melle, Alibaba and VNPayQR. 


The company is also the partner of Omnicom Media Group in Vietnam, delivering full-funnel media planning & buying solutions to its blue-chip roster of clients such as Apple, Electrolux, Beiersdorf and Sanofi.

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INNOCEAN was founded in 2005 and is a global marketing and communications service provider that offer creative marketing solutions to various multinational brands both in Korea and abroad. It has been recognized for its excellence at many prestigious advertising festivals and design award ceremonies. The company employs some 3,300 employees at its Korean headquarters and at its 39 branches in 23 countries throughout the Americas, Europe, Asia, Oceania and the Middle East.

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From left to right:
Ms. JungA, Kim (Vice President & CCO, Innocean) & Mr. Mervyn Cheo (Co-founder & Group CEO, Phibious)



From left to right:
Mr. Jason Jae Seuong Kim (Sr. Manager, Global M&A Strategy, Innocean), Ms. Thao Tran (Business Director, Phibious), Ms. JungA Kim (Vice President & CCO, Innocean) Mr. Bob Cho (Team Leader, Global M&A Strategy, Innocean), Mr. Mervyn Cheo (Co-founder & Group CEO, Phibious), Ms. Nicole Marold (Co-founder & Managing Partner, Phibious), Mr. Du Tang (Executive Creative Director, Phibious), Mr Jerri Christiansen (Director of Digital Product & Growth, Phibious)