#TrendWatch

Check out what has caught our eye on social in the past weeks

30 October - 13 November 2023

Hit Me Up Filter

The song's cool vibe, featuring Xuan Dan's retro hairstyle, turned into a meme. Bin Z made it a TikTok filter, letting users create memes. 

People enjoy using the filter for fun contents, even with their pets, adding extra fun to their videos.

E-Mart Custards

E-mart custards gained fame thanks to a wave of TikTok reviews. In no time, crowds flocked to E-mart, with even pushing and jostling each other in order to taste the viral cake. 

Long queues formed, and some had to wait almost an hour to get their hands on this popular treat.

"Punish the Cat" Song

The amusing and catchy song is connected to the #cattok community on Vietnamese TikTok, inspiring users to share playful moments of their cats. 

This audio is enhanced with a Capcut editing template, enabling users to effortlessly create their own videos.

Christmas Rudolph Filter

Christmas is just around the corner, and TikTok's new Rudolph filter is taking the platform by storm. Its popularity has surged even more because it can be applied to multiple pets simultaneously. 

There are already over 1 million videos featuring this festive filter.

Mailisa Viral Songs

Mailisa Beauty Clinic has become a viral sensation with catchy songs dedicated to their boss. Expanding beyond their initial success, they've created more tunes for special occasions like Women's Day and the grand opening of their latest branch, continuing to harness the viral potential of their playful musical approach.

Key Takeaways:

• Users prefer interactive filters that include their pets, garnering higher participation rates compared to standard filters.

• Incorporating fun filters into campaigns provides brands with a more engaging avenue to promote their initiatives to users.

• Certain brands' unconventional marketing approaches (Mailisa songs for the boss), although seemingly odd, can yield significant effects, tapping into Gen Z insights and their preference for unique, authentic, and unconventional brand strategies.