Social Media Strategist

Scope of Work

● Channel Strategy – choosing the most effective social platforms that will make an actual difference on the strategy and deliver the message to the target audience through a positive experience

● Content Strategy – creating a master plan for the ideation, creation, production, publication, management, and governance of high-quality and relevant content on social media to grow audience and reach business goals

● Social Report – tracking and analyzing performance and optimizing social media strategy, keeping count of the latest trends among users and social media algorithms

Key Tasks

● Set social media objectives and KPIs

● Define nuances in audience profile and behavior online

● Mine glaring insights unique to social

● Build social experience journey

● Audit own social media channels

● Scan and analyze competitors on social

● Create social channels ecosystem

● Develop social media content angles, pillars, and calendar

● Develop KOL plan for influencer marketing scope

● Produce and publish high quality social content

● Set and manage online brand voice to maintain brand community

● Track social performance and make adjustments

● Keep abreast with social trends, winning campaigns, new formats and platforms

Qualification

● This role is most suitable for a holder of Bachelor's degree in Communications, Marketing or Public Relations

● At least 2 years of relevant experience in social media or content management at an agency or within an organization

● Fluent understanding of social language, culture and landscape; deep understanding of major social media platforms including analytics and business manager tools

● Understand the dynamic between strategy, content and audience engagement

● Must be TikTok-fluent and updated with all the latest trends within the platform

● Innovative and analytical thinking with agile way of working

● Detail-oriented, proficient in proofreading and editing materials

● Ability to craft ideas and thoughts into any medium

● Good command of written and verbal communication in both Vietnamese and English

● Collaborative, curious nature and challenger spirit

● Fondness for cats is an advantage!

Working in a dynamic, compassion, and supportive environment

Free fruit, snack, coffee & soft-drink are offered 

Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

● 15 annual leave per year

● 06 sick leave per year

● Year-end bonus based on performance and business result.

● Annual performance reviewed.

● Social insurance, health insurance, unemployment insurance (Vietnamese Law).

● Healthcare benefits package.

● Mobile phone fee allowance based on the company’s policy

● Participate in company events.

● Other benefits (Birthday gift, Mid-autumn gift, Lucky money, etc)

Time and working place:

● 11 bis Nguyen Gia Thieu Street, 7th Floor, District 3, Ho Chi Minh City.

● Time: 09:30 – 18:30, Monday – Friday