Driving stronger conversions and sales across Electrolux's eStores.

CHALLENGE

Grow online sales for Electrolux's D2C website which was launched in 2021 while maintaining revenue through eCommerce platforms stores on Lazada, Shopee and Tiki.

APPROACH

In order to enhance customer experience on website and improve quality traffic, we advised to restructure the website measurements and concentrate on optimizing purchasing intent through conversion campaigns.

Our team recommended a better approach to budget planning, KPIs and timing to optimize for sales growth.

RESULTS

>11M Website Traffic

>100% Website Revenue Growth

#1 Washer Sales on Lazada