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CHUPA CHUPS

Client

PVM

Services

  • Creative & Content
  • Brand & Design

Tags

#creative
#candy
#FMCG

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BRIEF

 

Chupa Chups seeked a social media presence worthy of its number 1 confectionary brand position, a fun way to deliver the message “Forever Fun” in a way that truly resonates with & reflects how GenZ is!

 

INSIGHT


Tap into the unseriousness of GenZ’s humour & visual identity: random, sometimes unhinged but definitely awesome.

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IDEA 

 

LITTLE CHUPS OF UNSERIOUSNESS

The word “Chups” sounds similar to ”Chút”, which means “a bit” in Vietnamese. We give little Chups moments of unseriousness to keep the fun going all the time!

 

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IMPACT


Av. Organic views per video of >3m

Page Followers >300% over target

VISIT TIKTOK PAGE

VISIT FACEBOOK PAGE

 

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What to see next...

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LARUE LEP

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21 April, 2023