LARUE LEP
Client
HVNServices
- Creative & Content
- Brand & Design
Tags
#creative
#FMCG
#Beer
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BRIEF
Rebuild Larue's meaningful relevancy to the people of its motherland, Da Nang - Quang Nam, whom felt “neglected” after some time being out-invested by competitors.
INSIGHT
Due to Larue’s cultural & economic significance in the region since 1909, everyone knows someone who brewed, delivered & served Larue beer. It's not just a regional beer, but a beer brewed by our neighbors!
IDEA
Larue to release Limited Edition Packaging dedicated to the cheerful neighbors that contributed to Larue’s success by celebrating the most cheerful spots in Da Nang - Quang Nam.
IMPACT
- To be updated
