VIETNAMOBILE - KING SIM
- Creative & Content
- Brand & Design
Vietnamobile continues democratizing data with the new King Sim: 200 minutes of free calls and 20 GBs of data every day. How to launch this revolutionary offering in the most revolutionary way possible?
Leveraging TikTok, we brought King Sim’s offering to life in the most unbelievable, never-before-seen fashion in popular locations around Vietnam: with laser lights in HCMC, drone show in HN & mechanical sculptors in Da Nang, catching most viewers by surprise!
The catch is, these out-of-home spectaculars were realistic CG products, amplified on Tiktok. We then created the first ‘news report’ video that protested our own brand for coming up with such an unbelievable SIM.
- 10M organic views in 2 weeks
- 240K total engagement
- 25M #kingchuatungtay views as of Q1 2023
- Idea copied by brands after (Lazada & Chotot to name just 2)