CHALLENGE

Eucerin has been leveraging Google to target audiences for conversions. How could it outperform its ROAS?

APPROACH

Experimented and optimized microtargeting on Google ecosystem, Example, from "sensitive skin" to "people have watched video/channel related to sensitive".

Expand TikTok plan by engaging authentice KOLs and affiliates to accelerate benefit of the PH5 cleanser to younder audience.

RESULTS

>20% sales growth

Best performing period in over 2 years

#1 Sensitive Skin attribute