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LARUE - A REFRESHING LOOK FOR THE NEW YEAR

Client

HVN

Services

  • Creative & Content
  • Brand & Design

Tags

#creative
#FMCG
#Beer

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BRIEF

 

Launch Larue’s packaging change while cutting through the clutter of Tet

INSIGHT


FRESH NEW CLOTHES BRINGS IN THE NEW YEAR Vietnamese believe that new clean outfits are customary to bring good luck and cheer for the new year.

 

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IDEA 

 

NEW LOOK TO BRING CHEERS TO TET Leverage a simple creative device of a zipper to demonstrate the change for both Larue Smooth and Larue Special; which brings cheers to a dull Tet.

 

Screenshot 2023-09-07 at 13.40.24.png

 

WORK

 

iTVC, KV, Content

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