Maximize ROAS by getting more customers to signup for a test-drive on the website.

CHALLENGE

To improve ROAS through optimal conversions on a highly-niche target segment.

APPROACH

Phibious OMG Transact harnessed the brand's first-party data by leveraging Salesforce and LiveRamp DMPs to segment and activate data across different channels. By retargeting website visitors with relevant creatives based on their browsing behaviour and interests, we were able to boost conversions and reduce CPL significantly.

TECH STACK

• DMPs: Salesforce, LiveRamp
• Ad server: Campaign Manager 360
• DSP: Display & Video 360
• Analytics: GA360
• Tagging & trigger: Google Tag Manager

RESULTS

77% reduction in Cost-per-lead