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NETFLIX x SUBOI

Client

NETFLIX

Services

Creative & Content
Brand & Design

BRIEF

Netflix wanted to launch with a bang and needed a campaign to showcase their seriousness with the creation of a completely free-to-watch mobile plan for everyone in Vietnam.

INSIGHT

There’s always ‘free’ marketing tactics which makes us all skeptics – is it really, truly free? What’s the catch?

IDEA

Inspired by Suboi’s track ‘nothing in life is free’, we created the Netflix Free No Joke campaign. We not only collaborated with Suboi and had her surprised that somethings in life are free, we also paired her with Netflix Characters from Money Heist & Squid Game who led the way in convincing her that some things in life are free.