NUTRIBOOST
Client
COCA-COLAServices
- Brand & Design
- Creative & Content
Tags
#creative
#FMCG
Share
BRIEF
The Coca Cola Company developed Minute Maid Nutriboost to compete in the energy category across Southeast Asia. We needed a Brand Vision & Architecture that would effectively differentiate the brand across all key markets.
INSIGHT
QUICK UP LEADS TO QUICK DOWN
The urban generation resorts to quick-fix solutions to solve their energy requirements. When they’re hungry, they eat instant noodles. Then they’re tired, they drink an energy drinks which leads to a quick up and a quick down.
IDEA
NUTRIBOOST IS SUSTAINING ENERGY
Unlike traditional energy drinks, Nutriboost is fortified with milk and juice that leads to sustained energy performance throughout the day.
IMPACT
Nutriboost achieved record-breaking growth, changing consumer quick-fix habits in the energy category.
