- Brand & Design
- Creative & Content
The Coca Cola Company developed Minute Maid Nutriboost to compete in the energy category across Southeast Asia. We needed a Brand Vision & Architecture that would effectively differentiate the brand across all key markets.
QUICK UP LEADS TO QUICK DOWN
The urban generation resorts to quick-fix solutions to solve their energy requirements. When they’re hungry, they eat instant noodles. Then they’re tired, they drink an energy drinks which leads to a quick up and a quick down.
NUTRIBOOST IS SUSTAINING ENERGY
Unlike traditional energy drinks, Nutriboost is fortified with milk and juice that leads to sustained energy performance throughout the day.
Nutriboost achieved record-breaking growth, changing consumer quick-fix habits in the energy category.